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We are brand publishers.

EFG discovers global brands with potential and designs the environment for their growth.

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Portfolio

Curated with rigorous standards and thoroughly vetted over time.
Meet the brands we partner with.

Allbirds Korea

Born in New Zealand, built for sustainable footwear. From market entry to full operations in Korea — the first brand EFG partnered with.

Sustainable Footwear
Korea Launch Partner

Ecoalf Korea

Sustainable fashion from Spain. Managing both D2C and B2B channels in Korea, Ecoalf is a cornerstone of our portfolio.

Sustainable Fashion
Top 5% B Corp Globally

Hinok US

Premium K-Beauty care. With exclusive distribution across the US, Canada, Australia, and New Zealand — opening doors to English-speaking markets.

K-Beauty
Global

What We Do

Brands focus on product. EFG handles taking root in the market.

Selection & Entry

Logistics efficiency, margin structure, supply lead time. We only partner with brands that meet all three conditions. For a great product to become a great business, the setup comes first.

Operations & Growth

We run a dual-channel structure combining D2C through Shopify and B2B wholesale. Two markets — Korea and the US — managed under one operational framework.

"EFG's localization strategy goes beyond simple translation — it creates branding that truly resonates with Korean consumers. This is what a real partnership looks like."

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"Running a global business requires deep understanding of local markets. EFG brought that understanding and used it to drive our brand's growth."

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Brands We Work With

Allbirds
ECOALF
Hinok
VELEV
Ocean Bottle
Allbirds
ECOALF
Hinok
VELEV
Ocean Bottle