About EFG
EFG doesn’t create brands. We design and execute growth systems so that brands with great products can sustain themselves in the market.
Most growing brands stumble at the same point. Cash gets tied up in inventory, organizations grow complex, channels multiply but efficiency drops. EFG designs and operates this critical phase on behalf of brands. Brands focus solely on product and customers, while market entry, channel operations, and scaling are all executed on EFG’s system.
We don’t work with every brand. Identifying brands with systems that can actually work in the market — that’s where it all starts.
We enter the market at a small scale first. We verify potential through data, and if it doesn’t meet the bar, we move on quickly.
For brands that pass validation, we invest fully — licensing, equity participation, proprietary brand conversion. We deepen the relationship at every level.
Global D2C operations on Shopify and performance marketing. We read the data and turn it into revenue.
We retell the brand’s story in the language of the market. Different tone for each channel, same essence throughout.
We discover wholesale partners and build lasting relationships. Not one-off transactions — repeatable channel assets.
Logistics, customer service, inventory. The invisible parts of the brand experience, handled by our shared operations team.